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Consulting Services
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India Strategic Assessment

With this strategic assessment, we allow you to:

  • decide whether India should be a “go” or a “no-go” for your institution if you are not yet present in India

  • take stock of your achievements, your resources and your competitive environment in India to move to another stage of your development if you have already taken the plunge

Study of your environment

  • Analysis of your competition in India

  • Updates on the legislative environment in India

  • Presentation of the Indian higher education system and outgoing Indian student mobility

Assessment of your India relations

  • Academic partnerships

  • Indian Student Admissions

  • Alumni in India

  • Human and financial resources

Collaborative approach

  • Leveraging Inducation's contacts in India

  • Documentary research and analysis

  • Collaborative meetings with your teams

  • Interviews with identified interlocutors

Summary report

  • Competition study, review of your India initiatives and SWOT analysis

  • Presentation of the results to your team

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India Positioning Strategy

Standing out in India is a challenge as Indian students have access to universities around the world. We help you define the positioning of your institution and develop an impactful brand strategy so that your value proposition attracts this demanding audience.

Positioning strategy

  • Definition of a unique and attractive value proposition for the Indian market

  • Benchmark of 3 to 5 close competitors

  • Alignment with your institution's values and objectives

Optimizing your brand

  • Creating an impactful value proposition

  • Strengthening your brand image in India

Collaborative approach

  • Leveraging Inducation's contacts in India

  • Documentary research and analysis

  • Collaborative meetings with your teams

  • Interviews with identified interlocutors

Summary report

  • Value proposition, areas of differentiation, brand building actions to be implemented on the Indian market

  • Presentation of results to your team

India Recruitment and Branding Plan

We offer you a truly personalized roadmap to recruit more students in India and establish a brand strategy adapted to Indian cultural, socio-economic and academic specificities.

Recruitment trajectory

  • Definition of a 10-year recruitment trajectory for Indian students

  • Analysis of effective recruitment channels

Collaborative approach

  • Leveraging Inducation's contacts in India

  • Documentary research and analysis

  • Collaborative meetings with your teams

  • Interviews with identified interlocutors

Promotion and Visibility Strategy

  • Identification of priority programmes

  • Candidate acquisition and retention

  • Recommendations to strengthen your visibility

Summary report

  • Recruitment trajectory

  • Promotion and visibility strategy

  • Presentation of the results to your team

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Academic Partnerships

From the identification and evaluation of potential partners according to your objectives, the organization of your meetings with the selected universities to the negotiation of the MoU, Inducation can support you throughout the whole or part of the partnership process with universities in India.

Option 1: Identification of new potential partners

  • Leveraging existing contacts and fostering new ones 

  • Preliminary interviews

  • Organizing a meeting schedule

  • Deliverable : Summary report

Option 2: Evaluation of your existing partnerships

  • Conducting an evaluation on the functioning of your current partnerships

  • Developing recommendations based on your objectives

  • Deliverable : Summary report

Option 3: Setting up a partnership

Collaborative approach

Content of possible partnerships:

  • Launch of Dual Degree

  • Opening of Joint Program

  • Creation of campuses

Deliverables:

  • Summary report

  • Support for the whole process of part of it 

  • Levaraging Inducation's contacts in India

  • Documentary research and analysis

  • Collaborative meetings with your teams

  • Interviews with identified interlocutors

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Opening an India set-up

Whether you want to open an office or a campus in India, or develop your educational offer in the country, we support you in your expansion strategy in India.

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The service can take several forms depending on your needs:

Option 1: Opening an office

  • Opportunity Assessment

  • Search for premises

  • Creation of a budget

  • Facilitation of the recruitment of a representative...

Option 3: Setting up a partnership

Option 2: Creating a programme in India

  • Study of your institutions' programmes

  • Market study in India

  • Development of an educational and strategic positioning

Targeted deliverables

  • Study of competition

  • Assessment of growth potential

  • Real estate search

  • Tailor-made support, etc...

Depending on the service chosen: ​

  • Opportunity Assessment Report

  • Positioning Report

  • Coordination of a real estate search etc.

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Tailor-made Consulting

We can adjust to your needs to provide you with a service that meets your specific objectives.

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Would you like support on a particular aspect of your India strategy?

  • Communication

  • Marketing studies

  • Promotion and events

  • Set up of university or business partnerships

  • Indian secondary and higher education system

 

Do not hesitate to contact us to discuss it.

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